Both the DVD and Blu-ray release of Evangelion 2.22 is finally out and since both copies come with the collector's film strip this time, I decided to go for the higher quality Blu-ray version. The packaging is fairly much the same as the 1.01 limited edition - A sturdy cardboard box except I think it's orange for the Blu-ray versions....

Gainax is really pushing the Evangelion 2.22 marketing at full force with burgers and a fully themed convenience store. It might make sense considering how the simultaneous Blu-ray and DVD limited edition releases are out next month in Japan. Then again, the very first movie's DVD LE release still sold out last time without this much...

In "commemoration" of the upcoming Evangelion 2.22 DVD/Bluray release that will both feature a collector's film strip and an extra 3 minutes of footage, fast food store Lotteria is doing a special meal. From April 22nd this week, those in Japan will be able to purchase the "Eva BurChicki Box" (the Japanese like to shorten words) for...