Both the DVD and Blu-ray release of Evangelion 2.22 is finally out and since both copies come with the collector’s film strip this time, I decided to go for the higher quality Blu-ray version.
The packaging is fairly much the same as the 1.01 limited edition – A sturdy cardboard box except I think it’s orange for the Blu-ray versions.
Some movie spoilers ahead.
Gainax is really pushing the Evangelion 2.22 marketing at full force with burgers and a fully themed convenience store. It might make sense considering how the simultaneous Blu-ray and DVD limited edition releases are out next month in Japan. Then again, the very first movie’s DVD LE release still sold out last time without this much marketing…
Now Yahoo Japan is offering 8 different free apps to download for the iPhone. They are divided into two groups, one that allows you to take photos with the Eva pilots or mecha in them and the other gives you a selection of wallpapers such as the Nerv logo or MAGI. You can choose a Shinji, Asuka, Rei or the new character Mari themed app.
エヴァ破のマーケティングがすごいですね。バーガー、コンビニそして今は無料のiPhone App! 僕がiPhone持ってるといいかもしれません。でも、こんなマーケティングが必要だろうか？この前の限定DVDがあまりマーケティングなくても完売ではないですか？
今次到雅虎有八個免費新世紀福音戰士:破iPhone App下載。分別兩種用真治, 明日香, 麗和新主各麻里為主題。這些App可以將你所拍的相片加上Eva不同的各色或做壁紙。
In “commemoration” of the upcoming Evangelion 2.22 DVD/Bluray release that will both feature a collector’s film strip and an extra 3 minutes of footage, fast food store Lotteria is doing a special meal.
From April 22nd this week, those in Japan will be able to purchase the “Eva BurChicki Box” (the Japanese like to shorten words) for 980 Yen each (US$11). As the name suggests, it comes with a piece of chicken, medium-sized fries, a choice of drink and one of the following burgers…
- Prawn burger.
- Fried egg with vegetables burger.
- Miraculous burger.
- Super cheese burger.